By All Accounts

Embedded finance integrates financial services into non-financial platforms, offering payments, banking, payroll, accounting, lending, and insurance solutions. This drives higher revenue, retention, and engagement for SaaS platforms.

For SaaS platforms serving SMBs, embedded accounting presents a strategic opportunity. Instead of relying on third-party integrations, platforms can enhance value by providing native accounting within their core offering.

Vertical SaaS trends for 2025: Embedded finance integration grows 10x, specialized industry solutions outpace horizontal platforms, UX focuses on sector-specific design, tech stacks consolidate, and support models combine industry and technical expertise.

Embedded accounting can integrate financial management into horizontal SaaS platforms, reducing the 20+ hours SMBs spend weekly on accounting tasks. This addition offers automated features, streamlines operations, and helps platforms increase revenue through enhanced functionality.

Vertical SaaS platforms are integrating embedded accounting via APIs to streamline financial management for SMBs. This integration offers real-time insights, automation, and industry-specific features, meeting high market demand.

Ultra-vertical SaaS solutions like Dripos, Arryved, and Slice are transforming restaurant tech by providing specialized tools for specific niches (coffee shops, breweries, pizzerias), with embedded financial services being key to their success.